You Are What They Remember

This article was originally published here

By Peter Weddle — Marketers call it brand equity. Although entire books have been written about it, the idea is simple enough. People establish an image of a product or service in their mind, and that image, once set, will cause them to remember the product or service rather than its competitors. Thats why companies spend so much time and money endlessly repeating an advertising slogan. They…

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